01 / ASTRA↗
Shape the script.
Astra in ChatGPT develops Oliver’s hook, script, scene directions, and caption from a clear creative brief.
OUTPUTScript + scene directions
Can AI streamline
video content?
Test a repeatable workflow that turns an idea into a scripted, generated, and published Instagram video using Astra in ChatGPT, the Runway connector, and Oliver, our AI persona.
The workflow being tested
ChatGPT (Astra)Idea → script + scene directions
Runway connectorScene directions → generated video clips
InstagramReviewed video → published Reel
How it works
From a brief to a published Reel.
Oliver provides a consistent persona across the content. Astra develops the creative brief and works through the Runway connector to generate clips. The POC tests those handoffs, human review, and the publishing process.
02 / RUNWAY CONNECTOR↗
Generate the video.
Use the Runway connector to turn scene directions into clips. Check Oliver’s consistency, pacing, and visual quality.
OUTPUTGenerated clips + reviewed edit
03 / INSTAGRAM↗
Review & publish.
Review the final edit, cover, and caption. Test the Instagram publishing handoff and capture results or failures.
OUTPUTApproved Reel + publishing record
What we are proving
Can the process repeat reliably?
Success means turning a new brief into an approved video, keeping Oliver consistent, and completing the publishing handoff. We’ll track the effort required and make failed steps visible.
Consistent creative outputOliver stays recognizable and the video follows the approved script.To validate
Repeatable tool handoffsScripts, scene directions, clips, and captions move through the same process.To validate
Reliable publishingAn approved Reel reaches the intended account; failed steps are visible.To validate
Practical production effortTrack elapsed time, revisions, usable clips, and cost per approved video.To measure
The takeaway